Press Kit & Press Release

📰 Blueprint: Everything you need to get media coverage for your indie game — a press kit guide and a ready-to-use press release template.

Press Release Template

A press release announces your game to journalists, influencers, and the public. Download our template, fill in the placeholders, and send it out when you're ready to announce.

Press Release Template (HTML)

A styled, ready-to-customize press release template. Open in any browser or editor.

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What Is a Press Kit?

A press kit is a collection of promotional materials that provides essential information about your indie game to journalists, influencers, and potential collaborators. Think of it as your game's first impression — a neatly wrapped package showcasing its essence.

Keep it short. A journalist should be able to understand your game in under 5 minutes. Most have tightly packed schedules, so transmit the key elements and feel of your game concisely.

What to Include

Overview Document

  • Game Description: A brief, captivating description highlighting unique features, gameplay mechanics, and genre.
  • Key Features: The standout features that make your game interesting and appealing.
  • History: A short overview of the story behind the development.
  • Platform & Release Info: Platforms, planned release date, and optionally the price.

Game Information

  • Storyline: Summarize the plot, setting, and characters. Keep it to 1 short paragraph.
  • Gameplay Features: Core mechanics, objectives, and innovative features.
  • Game Modes: Single-player, multiplayer, cooperative, etc.

Visual Assets

  • Screenshots: High-quality images showcasing different aspects of the game.
  • Concept Art: Art direction and design glimpses.
  • Logos & Icons: High-resolution game and studio logos.
  • Trailer or Gameplay Video: A well-edited video communicating the game's essence.

Press Coverage & Reviews

  • Quotes: Praise from reputable publications or industry figures.
  • Awards & Recognition: Any awards or nominations received.

Contact Information

  • Press Contact: Name, email, and phone number.
  • Social Media & Website: Links to your official channels.

Why Is a Press Kit Important?

  • Saves Time: Journalists get everything upfront, increasing the likelihood of coverage.
  • Ensures Consistency: You control how your game is presented.
  • Increases Visibility: A polished kit gets noticed by media professionals.
  • Professional Image: Demonstrates credibility and seriousness.

Quick Press Kit Tools

Press Kit Examples

💡 Pro Tip: Regularly update your press kit with the latest screenshots, trailers, and press coverage. An outdated kit can hurt your credibility.