Publishing Guide
📦 Objective: Navigate the path from finished game to published release.
Where to Publish
| Platform | Fee | Best For |
|---|---|---|
| itch.io | Free (optional revenue share) | First releases, game jam games, experimental titles |
| Steam | $100 per title | Commercial releases, wishlists, visibility |
| Epic Games Store | Free (12% revenue share) | Unreal Engine games, exclusive deals |
| Console Stores | Varies (dev kit required) | Established studios, console-first titles |
Pre-Launch Checklist
- Create a compelling store page with screenshots, trailer, and description.
- Build a landing page or social media presence for your game.
- Send press kits to indie gaming outlets and YouTubers.
- Set up a wishlist page (Steam) at least 2–3 months before launch.
- Playtest with external testers for bugs and feedback.
Marketing on a Budget
- Social media — Post devlogs, GIFs, and progress updates on Twitter/X, TikTok, and Reddit.
- Game jams — Use jams to build an audience before your commercial release.
- Community building — Start a Discord server; engaged communities drive launch-day sales.
- Press outreach — Use presskit() to create a professional media kit.
⚠️ Quest Alert: Don't launch on the same day as a major AAA release. Check release calendars and pick a quiet window.